How Regions Bank Evolved Their Candidate Journey with Recruitment Automation

As talent acquisition transforms, proactive companies are rebranding themselves as more approachable employers to tap into new, diverse talent pools — especially across industries like financial services that don't traditionally exude the "door's always open" vibe.

The challenge? Having the right technology to support both short- and long-term talent acquisition and management strategies — while providing candidates with unrivaled intuitive and personalized experiences.

To fulfill their mission to "Make Life Better" — for both their customers and their people — financial corporation Regions Bank recognized the need for a comprehensive solution backed by intelligence that would support hiring, developing, and retaining the best people for the job. Their two most critical priorities:

Attract, engage, and convert candidates with a new employer persona
Replace manual processes for high-volume, multi-incumbent roles

Read the full case study here — or check out the highlights below to see how Regions is achieving their goals, driving ROI, and delivering a holistic experience rooted in talent intelligence.

Creating and Nurturing a Thriving Talent Community

After researching solutions, the Regions team confidently selected Phenom’s Intelligent Talent Experience platform. “In addition to avoiding multiple point solutions, we liked the interface, how it worked, and how it felt. We thought our recruiters would be very comfortable operating in the system. It was simple to use and highly customizable for our different workflows,” explained Scott Ewert, Talent Acquisition Senior Manager, Innovation & Strategy at Regions.

Using their Phenom Career Site, CRM, Campaigns, and SMS, the Regions team was able to create and nurture a thriving talent community of engaged candidates to which they could seamlessly showcase their refreshed employee value proposition — an indispensable element of their recruitment marketing efforts. According to Ewert, being able to then automate assessment communication in particular was a gamechanger for Regions — boosting internal efficiency while facilitating candidate transparency about application status.

Also invaluable to their TA strategies is the real-time data they're able to access throughout a candidate's interactions with the brand. “Our ability to track conversion based on who's received these messages is the power behind [our talent community],” said Ewert. “It gives the team the ability to properly engage active and passive talent.”

Resource: AI Recruiting in 2022: The Definitive Guide

Mission-Critical Conversions and Productivity

With their dynamic, hyper-personalized career site and targeted recruitment marketing efforts, Regions grew their talent community exponentially, adding 8X more candidates. And by easily pre-qualifying applicants based on whether they passed the company’s required assessment, recruiters are now engaging with thousands of best-fit candidates before their competitors:

Success stats

Resource: Recruitment Marketing Guide: Everything Needed to Build Your Strategy

As Regions strives to optimize all of their talent experiences, they’re especially impressed with the increased recruiter productivity the platform affords with intelligent automation. “We’re giving time back to that team,” said Melinda Littleton, Lead Talent Sourcing Partner for Regions. “They can now focus on higher impact activities like mentoring that support our new hires.”

Future-Thinking Capabilities

Moving forward, the Regions team plans to launch career site landing pages that speak directly to different talent pools with tailored content that connects to various job categories. One of those personas? Early talent. To expand the breadth of their talent community and simplify campus events, the team is exploring Phenom University Recruiting. In addition, with Phenom’s hosted apply process, they hope to provide a seamless application experience for all job seekers.

Littleton summarizes Regions’ talent transformation best: “We consider ourselves talent marketers who are continuously trying to make the candidate journey more meaningful and impactful. Thanks to Phenom, we can deliver.”

Learn more about Regions Bank's talent transformation
Read the case study

Nick Tate