Southwest’s Ultimate Time Saving Hack: Automated Interview Scheduling

In addition to streamlining interview scheduling, Southwest wanted to provide consistent, branded communications personalized to candidates’ needs. “Someone interviewing for a customer service role will follow a much different process than a pilot or flight attendant position,” Ferrara explained. “We wanted to be able to customize the workflows and messaging.”

From Scheduling Hassles to Best-in-Class Experience

A Phenom client since 2018, Southwest was thrilled when automated scheduling became a capability available through the platform — especially since it integrates with the CRM, which recruiters were already familiar with. “Coming out of the pandemic and a hiring freeze in 2021, there was a lot of change. We had to pivot quickly and introduced a lot of new tools. We were concerned about tool fatigue, and having the scheduler integrate with the Phenom CRM really helped us minimize complexity and avoid that fatigue,” Ferrara said.

AI Scheduling uses an API connection to integrate with calendars of recruiters, candidates, and hiring managers. The tool analyzes calendar data and sends automated invites for a time that works for all stakeholders.

Best of all, it runs around the clock — meaning interviews can be seamlessly scheduled 24/7.

The tool drives much faster screening and interview scheduling, cutting entire days off of the process. In fact, since launching in 2022, it’s saved a collective 357,8901 hours of recruiter time for Phenom clients. “In a competitive labor market, getting to the right talent as quickly as possible moves business forward and ensures a great experience for all involved,” said Ljuba Bogdanovich, Senior Director, Product Management, Phenom.

AI Scheduling also gives candidates the ability to self-schedule an interview time that works best for them. Rescheduling can be done with a click, with immediate automated updates and confirmations sent to all parties involved. “From our perspective, we want to make sure we’re respecting candidates’ time,” Bogdanovic added.

Improving the Talent Experience: The Sky’s the Limit

“It was clear that AI Scheduling would have a huge time savings impact for recruiters and give them back that time to make more personal connections with their candidates,” Meland said.

Since implementing the tool, Southwest has seen positive impacts in three focus areas — candidate experience, recruiter capacity, and speed to hire. Stand-out metrics include:

• 30,000 interviews scheduled with automation

• Over 3,000 hours saved (a 63% reduction in time spent scheduling)

• 1,000 additional interviews scheduled per month

• 1-3 day decrease in time to hire

“That reduction in speed to hire becomes very meaningful when you’re bringing on 7,000 employees (net of attrition) in one year,” Ferrara pointed out.

“Automated Scheduling gives us the opportunity to provide a best-in-class experience for candidates,” Meland said. In addition to a much easier scheduling process, Southwest leverages the tool’s integrated chatbot as a 24/7 resource for candidates to get immediate answers to questions they have about upcoming interviews.

And with customized workflows, recruiters can personalize confirmation emails to candidates with information specific to the role they’ve applied for and the type of interview they’ll have, giving them a heads-up so they know what to expect. “We’re providing candidates with resources they want and can benefit from,” Meland said.

Meanwhile, the tool’s reporting and analytics dashboard makes it easy for TA leaders to keep a pulse on adoption and usage. “We use it to identify top users who can be champions for the tool, serving as a first line of defense in answering questions and supporting other team members with usage,” Meland said. “Then we as recruitment leaders can dive in and provide additional support as needed depending on where issues are, or where we’re noticing areas where we could up usage.”

What’s Next?

Southwest expects to see these stellar results continue, predicting that planned enhancements will translate to increased adoption. For example, they plan to roll out updates that will enable group interview scheduling, a common format for high-volume hiring.

“Our partners at Phenom have just been really wonderful in keeping an eye on our adoption, Meland said. “They provide us with the resources we need to make sure that we're using this tool and making the most of it.”

To see AI Scheduling in action, check out this on-demand product tour or request a product demo here.