The Challenge

NFI recognized a few problems in their application workflow which contributed to lower than expected conversion rates and a bad candidate experience. While their employer brand was well communicated on their career site, how to submit an application was not. In order for a candidate to apply, they had to sign up for talent network on the career site in addition to submitting their resume for the position. Oftentimes, candidates completed only one of these actions, believing they successfully applied. They were unaware that their application wasn’t received until they followed up with NFI.

Abby Post, Director of Talent Pipeline Programs for corporate and operations positions, and Lance Christensen, former Director of Recruiting for truck driving positions at NFI, knew that more effective technology was available. New solutions could offer their candidates an easier apply process and their recruiters more insights into talent pools.

But NFI was in a pinch. They were on a monthly contract with an employment website provider and didn’t want to spend any more of their budget than necessary switching to a new vendor, so they had to transition quickly. In addition to the tight timeline, they were searching for a vendor that could:

• Enhance the candidate experience to increase completed applications

• Integrate with two specific applicant tracking systems

• Offer visibility into their product roadmap to confirm NFI would have access to the latest technology available

The Solution

Post and Christensen heard about how the Phenom Intelligent Talent Management platform focused on improving the candidate and recruiter experiences. After seeing the platform in action, it was apparent that Phenom’s AI-powered technology helped candidates with personalized apply processes and provided recruiters with an abundance of candidate data and insights.

From the start of the decision-making process, Phenom was the top vendor of choice as they demonstrated that the Phenom platform could easily integrate with both of their systems including their Department of Transportation-compliant ATS.

In the end, the Phenom product roadmap solidified NFI’s choice to adopt the platform because the technology — and the people who built it — were ahead of industry trends. “I felt other companies were a step in the right direction from where we were, but we knew there was still more. The Phenom platform was so much further ahead than anything else,” said Post.

After teaming up with Phenom, it was a race against the clock to launch the new NFI Career Site. In less than 60 days, the Phenom implementation team and NFI worked tirelessly to get all of their branded content and job postings on a beautifully presented site with the back-end features and analytics for the recruiters. The finished product optimized their recruitment strategy and increased conversions for both corporate and driver jobs

The Results

The capabilities Phenom provided were invaluable to both recruitment teams. It brought a seamless apply process to candidates, data insights to recruiters, and talent analytics for stronger business decision-making to management. The Phenom platform enabled NFI to:

• Edit and refresh all career site content on the fly with the Content Management System (CMS)

• Improve recruitment marketing strategy with landing pages and Contact Us forms to increase talent pools

• Communicate with teammates and screen candidates faster and more effectively within the Talent CRM

• Analyze and modify campaign and sourcing strategies based on real-time Talent Analytics and reporting