The Challenge

In this tight labor market, companies are scrambling to find the right talent. North Highland was one of those companies. As a global consulting firm, North Highland provides management consulting solutions as well as delivery consultants for clients’ role-based needs. Their main goal was to transform the candidate experience they were providing job seekers.

Part of the challenge was their existing basic career site which had stale content, stock imagery, and outdated recruitment system integrations. Not only did the site not accurately portray the brand or culture, but its required registration and lengthy apply process was dissuading best-fit talent from completing applications. The North Highland talent acquisition team also did not have the right tools to send email campaigns to active and passive job seekers. At one point, the team had 98,000 candidates interested in management consulting positions without any accessible means to engage them.

Similarly, while North Highland was successful using their Bullhorn ATS to accommodate large quantities of applications for delivery consulting positions, they needed reliable analytics to understand the entire talent lifecycle to maximize sourcing strategies and candidate conversions across their TA team.

The company was at a crossroads. They had to decide whether to invest in a new technology solution or rebuild their career site. Either way, the solution needed to integrate completely with their ATS for maximum visibility into the candidate journey.

The long-term, far-reaching benefits of a fresh approach convinced them to start searching for a platform that could optimize their talent experiences. North Highland wanted a platform that could help them achieve the following goals:

• Increase recruiter efficiency

• View insightful analytics

• Build a sourcing function

• Leverage technology to drive more applies

The Solution

The team’s search led them to the Phenom Intelligent Talent Experience Management platform — an all-in-one solution that delivers personalized experiences throughout the talent lifecycle for every stakeholder, including candidates, recruiters, employees, hiring managers, and more. In addition to maximizing the impact of their front-facing career site for candidate and recruiter productivity, they discovered the robust Phenom platform could enhance internal experiences for North Highland’s 2,000 full-time employees and nearly 700 contractors.

Assured of its unrivaled value, the team eagerly adopted the platform to begin executing their new strategies. The 8-week implementation process was smooth, organized, on time, and on budget — and the results surpassed their expectations.

The Results

Their new hyper-personalized Phenom Career Site is bringing tailored job recommendations to candidates instead of tasking them to find the right fit. Even with more traffic and applicants than ever before, North Highland’s recruiters have been able to keep up, thanks to the seamless integration with their Bullhorn ATS.

With Phenom Talent Analytics, management at North Highland can put real numbers behind their sourcing strategies. The team now has insights into the number of visitors each job description attracted, the candidates converted, and the applicants who made it through the interview process to the offer stage. The ability to view these unique interactions enables team members to continuously monitor and adjust their talent strategy.

Success by the Numbers:

After deploying the Phenom TXM platform, North Highland can understand their candidate journey and boost their recruitment funnel. Phenom enabled North Highland to:

• Improve visibility into untapped talent sources

• Convert candidates with email campaigns

• Analyze the candidate journey from career site to ATS

• Engage internal employees and capitalize on their networks
  
  

The Future

Looking ahead, North Highland wants to elevate its recruiter and employee experiences through Phenom Talent Marketplace and Phenom Referrals. Employees can quickly submit best-fit candidates from their networks, unlocking new talent pools for recruiters. Thanks to the Phenom CRM and Phenom Campaigns, active and passive prospects can then easily be nurtured to apply via targeted email campaigns and event promotions.

In addition, they plan to capitalize on the platform to do more automated recruitment marketing around the globe — a goal they say would be unattainable without Phenom. Future endeavors can be simplified even further with Phenom Chatbot, which automates transactional exchanges such as candidate screening, interview scheduling, and answering job seeker FAQs. It engages candidates with natural conversation while freeing up recruiters to focus on tasks that require a more personal touch.