Beyond is Where We Begin: How Boston Consulting Group Developed and Deployed a New Global Employer Brand at Scale

With the competition for talent becoming increasingly complex, Boston Consulting Group (BCG) embarked on a mission to launch a new always-on employer brand globally to fuel its growth and position them as a premier employer of choice. “Beyond is Where We Begin” is a unique campaign told through the eyes and experiences of their employees. Candidates can hear directly from BCG employees, learn more about their stories, see their passions in action, and discover how they go above and beyond for one another, clients, society, and the world.