Getting Your Employment Brand Out in a Quickly Changing World — ft. Ryan King

Some companies spend millions of dollars on an employee value proposition. Regions Bank already had one. The challenge for one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services was how to communicate its strong employment brand to candidates.

After implementing an AI-powered intelligent talent experience platform, Regions was able to run multiple campaigns simultaneously that took passive visitors to its career site and turned them into leads. Regions could also strategically campaign to people based on things that are happening within the company, as well as job-specific campaigns.

The campaigns have been a game-changer in the company’s talent strategy.

Tune into this episode of “Smarter” to hear how Regions is building a people pipeline for the future through impactful nurture campaigns that foster continued connections with candidates.